I would go bananas watching this giant-sized drama of heroes and villains, try to do wrestling moves on my dad and end up getting body slammed in return.
#90s nostalgia pro
Art forms today have become watered down, imitations of the men and women who rocked the ’90s, from rap and comedy to sports, like basketball, and even "sports entertainment," like pro wrestling.Īs a kid, I used to watch pro wrestling with my father, mesmerized by the out-of-control characters, such as The Ultimate Warrior and “Macho Man” Randy Savage. Movies and music were building on past successes, while today's culture attempts to clone yesterday's hits and delivers results that look like a freak lab experiment. The whole American culture was marinating in itself, too. Let’s see some nostalgia.Unlike Today, Popular Things in the ’90s Were Actually Good While it won’t work for every brand, there are many could benefit from an exaggerated association with their yesteryear moment in popular culture (Daim bars, Capri Sun, Umbro) and many who could send-up the contrast between then and now – technology brands, fashion. I’d love to see some more brands creating engaging nostalgic 90s content.
The hope.Īs the millennium arrived there was a sense that technology along with a coming together of all nations could bring better times in the coming years.Īs the world better understands the challenges it is facing, wouldn’t it be great to have some of the enthusiasm the nineties had? Pokémon was enjoyed by children and grown-ups alike.įashion heroes were people like the Spice Girls or BeWitched wearing mismatched clothes and having fun. Mr Blobby was a primetime smash and even had his own theme park. Even the Batman films were unashamedly goofy in a way that couldn’t be accepted today. The 90s was a dorky decade that, culturally, didn’t take itself too seriously. Iconic graffiti font to speak to young consumers, having words shortened for no reason – Xtreme Soul2Soul, Nu Metal.īaggy trousers, sweat bands and backwards caps. The mass commercialisation of rock culture did make some amazing music, from the brit-rock sounds of Blur, Oasis, Pulp and Elastica to the American alternative scene of Nirvana, Smashing Pumpkins. Weird home-made websites of rotating gifs – including one featuring a singing hamster. Rushing to meet your friends on MSN messenger.
Seeing a mobile phone for the first time, playing snake and making your own ringtones. The excruciating noise of dial-up internet and waiting for your parents to get off the phone to use it. When a computer was the size of a fish tank and only had Microsoft paint, solitaire and Encarta. Here are some great aesthetics I would love to see in 90s nostalgia. In fact, culturally the most exciting thing of the 90s was seeing many trends often linked to subculture becoming dominant in mainstream culture: Rock music, Rap music, standup comedy selling out arenas, skateboarding, graffiti and a giant animated paperclip. It was a complicated time where technology, globalisation and post Thatcher / Reagan politics created a more cynical youth culture. Wanting to make a millennial nostalgic isn’t as simple as a Brady Bunch spoof or 80s boombox, the nostalgia of the late 90s is complex because this was a decade already looking back itself.
With Space Jam’s New Legacy released earlier this year, the F.R.I.E.N.D.S reunion, Fred Durst’s moustache breaking the internet and a Matrix sequel in the works, it really is a great time to embrace the best decade.
#90s nostalgia full
It’s a useful shortcut to tell a joke, to create an aesthetic or quite simply prod the part of the brain that gives you nice warm feelings.Īt its best nostalgia can transport you, it can take you to simpler, happy times and I-remember-growing-up TV ads full of 60s pop classics, or disco references. Brands have often used nostalgia in marketing.
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